Marketing Task Force

Questions?

  • What is the interface with the intended audience?
  • Different strategies to reach different audiences?
  • Can strategies used by for regional site be tailored for promoting state sites?
  • As part of regional promotion
  • Using the strategy at the state level
  • Use of social media? How to promote at state level?
  • Presenting at conferences?

 

Actions?

  • Survey Partnership for strategies/needs
    • What promotional products would be useful? Can we create objects for reuse across states and avoid duplicating effort?
  • Create a clearinghouse of promotional objects, strategies, wordage
  • Store on page of member site
  • Customizable forms/objects
  • Examples of materials, emails, reports, powerpoints, etc.
  • Narratives of strategies, successful or not
  • Collect success stories (with images/videos)/testimonials
  • Rancher/range professional/end user profiles and how they use information/tools
  • Videos on Youtube channel that can be embedded into state site pages